Game Theory // Fall 2025
marcio.santetti@emerson.edu
Jeffrey Katzenberg
Jeffrey Katzenberg
Michael Eisner
1998: A Bug’s Life and Antz come out.
Katzenberg vs. Eisner in a game of strategy.
How much information does Katzenberg have?
Is it realistic to assume he knows about Eisner’s decision?
Recall the 5 elements of a game of strategy:
Recall the 5 elements of a game of strategy:
An information set specifies the players’ information at decision nodes in the game.
The information sets in a game precisely describe the different decisions that players have to make.
Every decision node is contained in an information set.
Some information sets consist of only one node.
What is the difference?
Firm A decides whether to enter firm B’s industry. Firm B observes this decision. If firm A enters, then the two firms simultaneously decide whether to advertise.
Otherwise, firm B alone decides whether to advertise. With two firms in the market, the firms earn profits of $3 million each if they both advertise and $5 million if they both do not advertise.
If only one firm advertises, then it earns $6 million and the other earns $1 million. When firm B is solely in the industry, it earns $4 million if it advertises and $3.5 million if it does not advertise. Firm A earns nothing if it does not enter.