Market Power in Homogeneous Goods Markets

Hans Martinez

Western University

March 8, 2023

Introduction

  • Market power is a fundamental question in IO
  • Market power is measured in markups
  • The challenge is to recover firms’ marginal cost from data containing only prices and quantities
  • Current strategies estimate first demand and then, in combination with an oligopoly model, back up marginal costs

Introduction

  • Traditional strategies rely on instruments to deal with simultaneity in demand estimation
    • Error term violates independence assumption because prices and quantities are determined simultaneously
    • Non-trivial to find good instruments, Unfeasible to test independence assumption, Functional form restriction

Introduction

  • Most recent studies focus on differentiated-products markets, yet homogeneous goods markets are far from irrelevant

Contribution

I provide a novel estimation strategy to recover marginal costs

The strategy does not rely on instruments

Inverse demand is estimated as a byproduct

Key idea

To recover marginal costs, only the derivative of (inverse) demand is required

The model

A set of firms compete in a Cournot game

Firm \(i\) produces \(q_{it}\) of a homogeneous good at time \(t\)

Demand

The aggregate demand \(Q_t\) is a function of the price \(P_t\), demand shifters \(X_t\), unobserved demand shifters \(\varepsilon_t\), and demand shifters \(\nu_t\) unobserved by the econometrician but observed by firms

\[ Q_t=F(P_t,X_t,\nu_t, \varepsilon_t) \qquad(1)\]

Demand

Note

In Equation 1, \(\varepsilon_{t}\) is the realization of the aggregate demand exogenous shock

Let \(\varepsilon_{t}+\eta_{it}\) be the realization of the exogenous demand shock that corresponds to \(q_{it}\), such that \(E[\eta_{it}|t]=0\)

Intuitively, if we sum across firms in a given period, we obtain \(\varepsilon_t\).

Assumptions

1. Simultaneity

\(E[\varepsilon_t|\mathcal{I}_{it}]=0\), but \(E[\nu_{t}|\mathcal{I}_{it}]\not=0\)

Not uncommon in the literature, identification using information sets, e.g., productivity, and control functions

Assumptions

2. Monotonicity

The demanded quantity is strictly monotone in \(\nu_t\)

Intuitively, firms observe \(X_t\) and \(\nu_t\) and adjust their output production accordingly. However, practitioners do not observe \(\nu\). \(\varepsilon\) is an unexpected demand shock

Inverse demand

The inverse demand of the good is then \(P_t = F^{-1}(X_t,Q_t,\nu_t,\varepsilon_t)\)

I assume the following semiparametric functional form for my estimation strategy

\[ P_t = P(X_t,Q_t,\nu_t)e^{\varepsilon_t} \qquad(2)\]

Supply

Firm \(i\) has a cost function \(C_{it}=C_i(W_t,q_{it})e^{\omega_{it}}\). \(W_t\) is an observed cost shifter. \(\omega_{it}\) is an unobserved cost shock that is not part of the information set of the firm

\[ E[\omega_{it}|\mathcal{I}_{it}]=E[\omega_{it}|q_{it},W_t]=0 \qquad(3)\]

Supply

For firm \(i\), total produced quantity \(Q_t\) at period \(t\) is a function of its production \(q_{it}\), and the production of the competitors \(q_{-it}\), \(Q_t=Q(q_{it},q_{-it})\)

Firm \(i\) maximizes its profits by choosing \(q_{it}\), given the inverse aggregate demand and its cost function

\[ \max_{q_{it}} \left\{ q_{it}E[P(X_t,Q(q_{it},q_{-it}),\nu_t )e^{\varepsilon_t+\eta_{it}}] - E[C_i(W_t,q_{it})e^{\omega_{it}}] \right\} \]

Identification

\[ \begin{aligned} \ln \left( \frac{P_t}{q_{it}} \right) = & \ln \left( \frac{\mathcal{W} C_{i,q_{it}}(W_t,q_{it})}{q_{it}}- \mathcal{E} P_Q(X_t,Q(q_{it},q_{-it}),F^{-1}(\cdot, Q_t))Q_{q_{it}} \right) \\ & - \ln\mathcal{E} + \varepsilon_t + \eta_{it} \\ = & \ln \left( D^{\mathcal{W}}(W_t,q_{it}) - B^{\mathcal{E}}(X_t,Q_t,q_{it},q_{-it}) \right) - \ln\mathcal{E} + \varepsilon_t + \eta_{it} \end{aligned} \qquad(4)\]

Taking the first-order conditions of the profit-maximization problem of the firm, rearranging, multiplying by the inverse demand function, and taking logs, we get the following equation

Identification

In addition, it should be the case that,

\[ E[P_t] = E\left[\int B^{\mathcal{E}}(X_t,Q_t,q_{it},q_{-it})\right] \qquad(5)\]

To estimate Equation 4, we can use a random time effects model with a flexible form for \(D^{\mathcal{W }}(\cdot)\) and \(B^{\mathcal{E}}(\cdot)\) and imposing Equation 5

Markup estimates

Then, markup estimates are just the difference between the price and the estimated \(D^{\mathcal{W}}(\cdot)\)

We can estimate the average markup \(m_{it}\) and the Lerner index \(L_{it}\),

\[ \begin{aligned} m_t&\equiv \frac{P_t}{q_{it}}-D^{\mathcal{W}}(W_t,q_{it})\\ L_{it}&\equiv \frac{P_t-D^{\mathcal{W}}(W_t,q_{it})q_{it}}{P_t} \end{aligned} \]

Latent cost function

Finally, the cost function can be recovered up to a constant,

\[ \begin{aligned} \mathcal{C}_{it}&\equiv\int q_{it} D^{\mathcal{W}}(W_t,q_{it}) \\ &=\mathcal{W} \int C_{i,q_{it}}(W_t,q_{it}) \\ &=\mathcal{W}C_i(W_t,q_{it}) + \mathcal{W}K(W_t) \end{aligned} \]

Discussion

  • In contrast with the traditional approach, no instrumental variable is required for the identification strategy

  • In practice, it would be useful to include demand and cost shifters to generate variation between \(D^{\mathcal{W }}(\cdot)\) and \(B^{\mathcal{E}}(\cdot)\)

  • In my identification, it is still true that rotations of demand are needed to identify market power because costs are not observed, high prices can be explained by high marginal costs or high markups.

Next steps

  • Can we disentagle \(\mathcal{W}\) from the cost function using the tuple \(\{\mathcal{C}_{it},q_{it}, W_t\}\), cross-sectional variation, and the moments implied by Equation 3, e.g., \(E[\omega_{it}q_{it}]=0\)?

  • Get data and compare estimates. Ideally, data from markets with observed costs, so I can compare estimates with data

Summary

I take an alternative approach to traditional markup estimation, recognizing that what is needed is the derivative of the (inverse) demand function

I provide a novel identification strategy that does not depend on instruments

Moreover, the endogenous part of the error term can enter non-linearly into the (inverse) demand function provided it can be separated from the random part of the shock

hansmartinez.com

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