Brand Identity Guide
Dancing
with the
Shasta Stars.
The complete visual and verbal identity system for the 2026 Broadway Edition, hosted by and benefiting One SAFE Place.
Version 1.0 · 2026 · Stars, Teams & Event Staff
Contents
QRStar & Team Quick Reference
01The Event
02Positioning
03The Feel of the Night
04Name & Logo Usage
05Color System
06Typography
07Brand Voice & Tone
08For Stars & Their Teams
09Social Media Standards
10Photography & Video
11Collateral
12Press & Media
13Sponsor Acknowledgment
14Resources & Approvals
If you're posting
right now.
Everything else in this guide is reference material. This page is for the moment you need to post, print, or send something quickly and want to get it right.
The Essentials
Eight things
to know by heart.
✓ Event Name
Dancing with the Shasta Stars 2026
"Shasta" is always included. Never shorten to "Dancing with the Stars."
✓ Theme
Broadway Edition
Think marquee, curtain, spotlight, playbill. A Broadway Playbill Experience.
✓ Show Night
October 17, 2026
Saturday, 6:00 PM. Cascade Theatre, 1731 Market St., Redding.
✓ Presented By
Obsidian IT
Marquee Sponsor. Always credited on event materials.
✓ Host & Beneficiary
One SAFE Place
OSP is both. No other host language is used for 2026.
✓ Tagging
@ospshasta
Instagram and Facebook. Tag Obsidian IT when featured.
✓ Hashtags
#DWTSS2026
#ShastaStars
Both on every post. #BroadwayEdition optional.
! Logo Approval
Required before sending
Anything with the DWTSS or OSP logo needs events team approval before it goes out.
Crisis Hotline
One SAFE Place 24/7 Crisis Hotline: 530.244.SAFE

One night
on stage. A lifetime
of impact.
Dancing with the Shasta Stars is a Broadway-style production that rallies our community behind survivors of domestic violence, sexual assault, and trafficking. The curtain rises on more than a performance. It rises on possibility.
The Event
More than a performance.
A production with purpose.
For months, local stars and professional dancers rehearse, fundraise, and rally the community, all leading to one unforgettable night at the Cascade Theatre. Every ticket, every sponsorship, every share on social media funds the life-saving programs of One SAFE Place.
This guide exists so that everyone telling the story of this event tells it the same way. When a star posts on Instagram, when a sponsor prints a banner, when our team designs a rack card, the tone, the look, and the purpose line up. Consistency multiplies the impact.
The numbers behind the night
2025 set a bar. Reference these figures in sponsor outreach, press inquiries, and star fundraising appeals. They are approved for public use.
$184K
Raised in 2025 for survivor services
120K+
Campaign Impressions
What your fundraising funds
Every dollar raised by stars and teams goes directly to One SAFE Place programs. When you talk about impact, reference these specifically.
Emergency Shelter
Safety for survivors fleeing danger.
Crisis Hotline & Hospital Response
24/7 crisis support and hospital advocacy.
Legal Services
Restraining orders and legal protections.
Crisis Intake & Advocacy
Immediate response and assessment for survivors in crisis.
Transitional Housing
Rebuilding stability and independence.
Community Prevention & Education
Prevention, education, training, community engagement.
Tickets and how they work
Tickets go on sale in August through the Cascade Theatre box office at cascadetheatre.org. The Cascade handles all ticket sales, seat selection, and will-call. One SAFE Place does not sell tickets directly.
Star & Family Presale
Stars and their immediate families get access to a presale window before public tickets open. The events team sends the presale link and time window directly to each star. Share the presale link only with your immediate family and inner circle. Public sales open shortly after.
What this
event is.
A short, consistent way to describe the event when new sponsors, press, or star recruits ask.
Explaining the Event
How to talk about it.
After seventeen years, most of Shasta County knows the event. The language below is for new audiences, for press, and for anyone who needs a clean sentence to work from. Adapt it to sound like you.
Example Explanation
Dancing with the Shasta Stars is the 17th annual Broadway-style dance competition at the Cascade Theatre where six community members learn a routine with professional dancers and perform live to raise funds and awareness for the services of One SAFE Place, which supports survivors of domestic violence, sexual assault, and trafficking in Shasta County. Awards are presented for both dance performance and fundraising.
The Feel
of the Night
The 2026 theme runs through every visual. This is what it should feel like.
The Theme
A Broadway Playbill Experience.
The Cascade is more than our venue, it is part of the identity. The marquee, the curtain, the spotlight, the playbill, the bulbs above the entrance, the deep teal walls inside. Every piece of collateral should feel at home in a Broadway program on opening night.
What the night should feel like
Opening Night Energy
The anticipation of an audience settling in. Charged, excited, ready. Never frantic, never shouty.
Old Hollywood Polish
Gold-bulb marquees, script flourishes, the glamour of a 1930s movie premiere. Refined, not kitschy.
Community at the Center
Six of our neighbors are on that stage. The warmth of a hometown production that happens to look like Broadway.
Purpose in the Subtext
Celebratory on first glance, meaningful on second. The show is the surface, survivor support is the reason.
The visual vocabulary
Pull from this toolkit before reaching for anything else.
Cascade Marquee Illustration
The campaign anchor. For covers, opening spreads, web headers. Request from events team.
Marquee-Bulb Letterforms
Chunky bulb-lit block letters for tier headers and section breaks. One per page max.
Music Staff Flourishes
Gold staves flanking section titles. Low opacity, decorative only.
Curtain Backdrops
Deep burgundy drape or teal theatre walls behind content. Never on the cover.
Name &
Logo Usage
The event name and two official logos are the most visible elements of this brand. All three have precise rules. None are optional.
Event Name
Writing the name.
The word "Shasta" identifies this event as ours. It ties the night to this community, separates it from the national TV show, and honors the region the event supports. Never drop it, never abbreviate it, never replace it.
✓ Full Name
Dancing with the Shasta Stars 2026
First reference in any document, all formal materials, press releases, printed collateral.
✓ After First Use
Dancing with the Shasta Stars
After the full name has been used once in a piece of content, this shortened version is acceptable for repeated references.
Internal Only
DWTSS
Staff shorthand. Never in any public-facing material, social post, or communication.
Attribution language
When the event name appears alongside attribution, use one of these two approved forms. Never mix formats within the same document.
Long Form
Dancing with the Shasta Stars 2026, presented by Obsidian IT, hosted by and benefiting One SAFE Place.
Short Form
Dancing with the Shasta Stars 2026 · Presented by Obsidian IT · Benefiting One SAFE Place
Why Shasta matters
"Dancing with the Stars" is an active trademark of American Broadcasting Companies, Inc. The word "Shasta" is the reason our event can legally carry the name it does. "Shasta" ties the title to our region and makes the event a local original rather than a reproduction. Every public-facing reference includes "Shasta." Every one. The disco ball lockup, the 2026 logo, ticket pages, press releases, sponsor materials, social captions, star bios, staff email signatures. If someone asks why we don't shorten it, this is the answer.
The Logos
Two logos.
One system.
The always-logo carries the event across years. The 2026 Broadway Edition logo carries this year's theme. You will use both. Never alter either.
The always-logo
The gold-glitter wordmark, the handwritten Shasta script, the disco ball, and the Obsidian IT presenting-sponsor line lock together as a single unit. Do not separate components or rearrange them.
Always-Logo · Primary Lockup
For year-round mentions of the event, recurring references, and materials where the specific year is not the point.
The 2026 Broadway Edition logo
Adds the year, the theatre masks, and the Broadway Edition wordmark. Both the OSP host line and Obsidian IT presenting line are built in.
2026 Broadway Edition · This Year's Lockup
For all 2026 campaign materials, playbill, sponsor guide, stage signage, social countdowns, star fundraising pages, and press.
Logo rules
- Approval before anything goes out. Every piece using the DWTSS or OSP logo gets approved by the events team before it is sent, posted, printed, or published. Send drafts to events@ospshasta.org.
- Never alter the logo. No recoloring, stretching, rotating, filters, glows, or drop shadows. No single-color reproductions.
- Never separate components. Obsidian IT's presenting line is part of the always-logo. The theatre masks are part of the 2026 logo.
- Always place on a dark background with breathing room equal to the height of the disco ball around the logo.
The One SAFE Place logo
OSP refreshed its visual identity in 2026. The current logo system is below, with lavender as the primary color and a navy/lavender full-color version for formal contexts. Use OSP-approved files only. The full OSP brand standards live in the separate One SAFE Place Brand Guide, request from OSP Communications.
OSP Primary Lockups
Full color above. White-on-dark below. Use the white version on event materials, where the OSP logo sits against a dark background.
When to use OSP colors
OSP's lavender (#BE71FE) is part of the OSP brand identity. It is not part of the DWTSS palette. When the OSP logo appears on event materials, it keeps its own colors. Outside the OSP logo, the event materials follow the palette in Chapter 05. The two systems coexist, they do not merge.
Color
System
A tight palette keeps every piece of collateral feeling like part of the same show. Black anchors. Gold elevates. Everything else supports.
Primary Palette
Six colors
carry the event.
When in doubt, pick from these. Every color below earns its place on the page.
Curtain Black
#0A0806
Anchors covers, logo displays, dramatic moments.
Stage Gold
#D4A340
Headlines, rules, emphasis.
Spotlight Gold
#E8B942
Marquee bulbs, highlights on dark.
Playbill Cream
#F4E8C8
Body text on dark backgrounds.
Cascade Teal
#2D5560
Chapter tags, subheads, process notes.
Marquee Burgundy
#6B2E24
Italic display emphasis, accents.
All six colors are working members of the palette. None are decorative. Teal and burgundy are pulled directly from the cover illustration, Teal is the Cascade Theatre wall, burgundy is the marquee housing. Use them the way the cover uses them: as structural color, not ornament.
Usage in practice
Pages run on cream and paper. Black anchors covers, logo displays, and dramatic moments. Gold carries headlines and emphasis. Teal handles chapter tags, subheads, and process-reference notes. Burgundy carries italic emphasis in display type. All six colors work together. None are decorative.
Accessibility Note
Pair colors with contrast in mind. Gold on cream and gold on paper reads poorly for many viewers. Use ink or black for text on light backgrounds. Use cream or gold-bright for text on black. Never set body copy in gold or burgundy on a light background. These pairings meet WCAG AA contrast standards when used as directed in this chapter.
Typography
& Hierarchy
A playbill-inspired serif for headlines. A refined sans for everything else. Two fonts only.
The Typefaces
Two fonts.
That's it.
Headlines & Editorial · Playfair Display (or similar)
When the curtain rises.
Used for all chapter titles, section headlines, and editorial pull quotes. Italic carries emphasis and adds warmth to display type.
Section Labels · Sans Serif Uppercase
ONE NIGHT ON STAGE
Uppercase with generous tracking (0.02em). Used for section labels, subheadings, and structural navigation.
Body · Sans Serif
Body copy runs in a light-weight sans serif at 15 pixels with 1.65 to 1.75 line height for comfortable reading. Emphasis within body uses medium weight, never italic or bold.
Works across screen, print, email, and Word documents when fallback substitution is needed.
Fallbacks for Word and email
When the primary fonts are unavailable, use Georgia for the serif headlines and Helvetica or Arial for the sans body. Fallback versions read professionally but do not replicate the event's visual signature.
Brand Voice
& Tone
Broadway theatrical for the show. Warm and survivor-centered for the mission. Both are true. Most posts carry both.
The Two Voices
Broadway.
And survivor-centered.
A single post often carries both voices. Open with Broadway excitement. Close with survivor-centered impact.
Broadway Voice
For the show itself. Tickets, countdowns, stars, rehearsals, the red carpet, sponsor excitement. Theatre words come naturally: marquee, curtain, spotlight, playbill, stage, cast, encore. Celebratory without being cheesy.
Survivor-Centered Voice
For why the event exists. Impact, mission, what the money does, who benefits. Warm, direct, never softens the reality, never sensationalizes. The One SAFE Place voice.
Language that works
Use this
When the curtain rises on change.
One night on stage. A lifetime of impact.
Under the marquee lights.
Supporting safety, justice, and healing for survivors.
Community stars, this year's stars.
Avoid this
Dance for a cause.
Fight against domestic violence.
Victims of abuse.
Make a difference.
Our ladies, our girls.
Words we use and don't
Abuser
Perpetrator, or the person causing harm
Battered women's shelter
Emergency shelter for survivors
The cause
This work, survivor services
Our dancers (possessive)
The community stars, this year's stars
A few rules
- No em dashes anywhere. Use a period or a comma instead.
- Oxford comma always. "Safety, justice, and healing."
- Sentence case for the event name. Not "Title Case."
- Crisis hotline always formatted 530.244.SAFE.
- Exclamation points are rare. One per post maximum. Zero in print.
For Stars &
Their Teams
You are one of six community stars lighting up the Cascade this October. Your "team" is the circle around you: friends, colleagues, neighbors, clients, anyone who will help you fundraise, spread the word, and buy tickets. This chapter is built for both of you.
Getting Started
Your story matters.
Here's how to tell it.
When you say yes, you receive approved logo files, a fundraising page link, and social templates from the events team. Your first job is to announce you are dancing. Do not wait. The sooner you start, the more momentum you build.
Your fundraising page
The events team creates your personal fundraising page and sends you the link when you say yes. You do not set it up yourself. When you receive the link, use it in every post, every email, and every direct ask. Share it the way you would share a party invitation, often and with context.
What to say when you share it
Pair the link with a personal statement: three to five sentences about why you said yes, written in your own voice. Name the event in full form (Dancing with the Shasta Stars 2026) and reference a specific One SAFE Place program when you can. Give people a clear way to act: donate, share, buy tickets.
Your Personal Statement
People give to people, not to events. The story of why you said yes raises more money than the story of the show.
Caption library
Copy these. Fill in the highlighted parts. Use them on Facebook, Instagram, or wherever your people are.
Announcement Post
The curtain's going up on something big. I'm honored to be one of this year's Dancing with the Shasta Stars 2026 community stars, dancing on the Cascade Theatre stage this October to support survivors of domestic violence, sexual assault, and trafficking in our community. Every step I take on stage funds the life-saving work of One SAFE Place. Follow along, cheer me on, and when the time comes, help me hit my goal. Link in bio. @ospshasta · #DWTSS2026 · #ShastaStars
Rehearsal Update
Week [#] of rehearsals for Dancing with the Shasta Stars 2026 and I'm already sore in places I didn't know I had. But every step in that studio funds safety, advocacy, and healing for survivors. My goal is [$X], and I'm [$Y] away. If you've been meaning to give, this is the week. Link in bio. #DWTSS2026 · #ShastaStars
Program Spotlight
One SAFE Place's 24/7 Crisis Hotline answers calls from survivors in the hardest moments of their lives. When you donate to my Dancing with the Shasta Stars 2026 fundraiser, you fund that hotline. You fund the emergency shelter. You fund legal services. You fund the path forward. Link in bio. #DWTSS2026 · #ShastaStars
Ticket Push
Two weeks until the curtain rises. If you've been waiting to get tickets for Dancing with the Shasta Stars 2026, don't wait longer. October 17 at the Cascade Theatre. It is going to be unforgettable. Tickets through the Cascade Theatre box office at cascadetheatre.org. Come see me dance. #DWTSS2026 · #ShastaStars
Thank You (Post-Event)
The curtain came down on Dancing with the Shasta Stars 2026 and I'm still catching my breath. Thank you to everyone who donated, came out, cheered, and carried me across the finish line. Together we raised [$] for One SAFE Place, and that money goes directly to work for survivors in our community. This one's going to stay with me for a long time. #DWTSS2026 · #ShastaStars
When friends ask, here's how to answer
"What is this thing?"
Dancing with the Shasta Stars is a Broadway-style dance production at the Cascade Theatre where six local community members learn a dance routine, perform live, and raise funds for One SAFE Place. Last year it raised $184,000 and filled the theatre.
"Where does the money go?"
Every dollar goes to One SAFE Place, which runs emergency shelter, a 24/7 crisis hotline, legal services, transitional housing, and community prevention and education for survivors of domestic violence, sexual assault, and trafficking in Shasta County. Your donation funds real programs that are in operation right now.
"How do I buy tickets?"
Tickets go on sale in August through the Cascade Theatre box office at cascadetheatre.org. Stars and their families get access to a presale window before public sales open. The events team sends stars the presale link and window directly. Tickets sell out, last year the Cascade was full, so tell your people not to wait.
"Can I just donate without going?"
Absolutely. Use my personal fundraising page link. Every dollar counts the same whether you are in the theatre or not.
What your team can do
- Share your announcement post on their own accounts, tagging you and @ospshasta.
- Host a small fundraiser in their circle (a dinner, a happy hour, a coffee morning) with proceeds going to your page.
- Buy their own tickets early, and bring friends.
- Repost your updates. Social media is a multiplier. One share can add hundreds of eyes.
- Write short testimonials about why they are supporting you. A friend's story carries different weight than yours.
When in Doubt
Send it to events@ospshasta.org before you post, print, or send. A five-minute review prevents a five-day cleanup.
What not to do
✓ Do
Use approved logo files from the events team.
Reference 2025 numbers as proof of community support.
Tell your own story in your own voice.
Tag @ospshasta on every post.
Send logo-bearing content for approval before posting.
! Don't
Promise money to a specific survivor's story.
Use other nonprofit logos or pink ribbon imagery.
Copy attribution language from 2025 materials.
Post photos that identify shelter residents or clients.
Social Media
Standards
Every post should feel like part of one production. Here is how to make sure yours does.
Tagging & Hashtags
Who to tag.
What to hashtag.
On every event post, tag @ospshasta. When Obsidian IT is featured, tag them too. When a specific star is featured, tag that star's personal account if they have made one available.
Required hashtags
#DWTSS2026
#ShastaStars
#BroadwayEdition
#OneSAFEPlace
#CascadeTheatre
The first two are required on every post. Secondary hashtags are optional. Keep Instagram posts to six hashtags maximum, Facebook to two.
What never goes on social
- Identifying information about survivors, clients, or anyone served by One SAFE Place.
- Photos taken inside shelter or program facilities.
- Competing event hashtags or unrelated organizations' handles.
- Political commentary or content outside the scope of the event or OSP's mission.
- Sponsor content not yet approved by the sponsor and the events team.
- Dated content using retired attribution language, prior themes, or prior stars.
Accessibility on Social
Every video posted must have captions that match the audio. Not auto-captions. Edited, accurate captions. Every photo needs alt text describing what's shown. These are not optional additions. They are how survivors using assistive technology, deaf and hard-of-hearing community members, and people scrolling with sound off can follow along. See Chapter 10 for more on alt text and video captioning.
Photography
& Video.
Short guidelines that keep the work consistent and the people in front of the camera protected.
What We Shoot
Photos and video
do real work.
Rehearsal clips, red-carpet arrivals, on-stage moments, and backstage energy become social posts, press pitches, and sponsor recap reels.
Shoot freely: stars in rehearsal, fittings, green room, and backstage. Professional dancers teaching and performing. Sponsor recognition moments. The Cascade marquee and exterior. Stage moments and audience energy. Staff and volunteers in event roles.
What needs a heads-up
Quick check with the events team before shooting or posting, no formal release needed.
- Inside the One SAFE Place facility. Allowed with events team permission. Contact events@ospshasta.org ahead of the shoot to coordinate timing.
- Kids under 18. Signed parent or guardian release required before a child appears publicly. Events team provides the form.
- Survivor-focused content. Route through the events team before publishing.
Style & standards
Photos feel like a theatre production, not a charity event. Warm lighting, cinematic framing. Black and white for sponsor tiles and campaign moments, full color for live event coverage. Add alt text to photos and captions to videos shared on social. Pull existing photography from the events team archive, not from the OSP website or a Google search.
Collateral
& Print
What we print, what we don't, and the specs that keep everything consistent.
What We Produce
Rack cards. Postcards.
Playbill. Signage.
DWTSS collateral is rack cards, postcards, business cards, playbill, and stage signage. All are produced at the event level by the events team, not by individual stars. Stars promote through social media, their fundraising page, and personal outreach, not printed handouts. We do not make bi-fold or tri-fold brochures. We do not make traditional flyers. The materials should feel like they came from a theatre program, not a community bulletin board.
Design Reference
The 2026 Sponsor Guide is the reference document. Its cover, interior layouts, color usage, and typography are the visual system everything else draws from. When a new piece of collateral is being designed, the sponsor guide is where the designer starts.
Print specifications
| Format | Specifications |
| Rack Card | 4 × 9 inches, double-sided, 16pt matte. Front carries the 2026 logo, date, venue, tagline. Back carries a three-sentence event description, ticket link, crisis hotline footer, presenting sponsor recognition. |
| Postcard | 5 × 7 or 6 × 9 inches, double-sided, 14pt matte. For sponsor follow-ups, nomination announcements, ticket-on-sale pushes. |
| Business Card | 3.5 × 2 inches, matte. Event team only, in active campaign season (June through November). |
| Playbill | 5.5 × 8.5 inches, saddle-stitched, 60 to 80 lb text interior with 100 lb cover. Full-color cover and opening spreads. Interior program pages may run in black and gold duotone. |
| Stage Signage | Coordinate directly with the events team and Cascade Theatre production staff. Never produced outside the approved pipeline. |
Graphic motifs
See Chapter 02 for the full visual vocabulary. A few print-specific reminders:
Theatre masks. Part of the 2026 logo only. Never standalone, reversed, or separated.
Gold glitter. Lives inside the logo. Outside, use only as low-opacity texture on black surfaces. Never over text.
When press
calls.
How press inquiries route, who speaks, and the boilerplate every outlet wants.
Boilerplate
The paragraph
every outlet wants.
Paste this at the bottom of every press release, media advisory, and press kit. Outlets use it verbatim.
Official "About" Paragraph
Dancing with the Shasta Stars 2026 is a Broadway-style dance production on Saturday, October 17 at the Cascade Theatre in Redding, California. Presented by Obsidian IT and hosted by One SAFE Place, the event features six community members performing alongside professional dancers to raise funds for One SAFE Place's life-saving programs supporting survivors of domestic violence, sexual assault, and trafficking. Now in its return to the Broadway Edition theme, the event raised $184,000 and filled the Cascade Theatre in 2025. Tickets are available through the Cascade Theatre box office at cascadetheatre.org. Sponsorship information is at ospshasta.org.
Who speaks to press
Not every question should be answered by every person. The events team routes media requests to the right spokesperson based on topic.
| Topic | Spokesperson |
| Press requests & interviews (spokesperson) | Sarah Peery · media@archcollaborative.org |
| Media approvals (press releases, press photos, media kits) | Morgan Bergstrom · m.bergstrom@archcollaborative.org |
| Event logistics, sponsorships, star inquiries | OSP Events Team · events@ospshasta.org |
| Ticket sales, box office, venue operations | Cascade Theatre staff |
| One SAFE Place programs, mission, impact | OSP Executive Director or designee |
| Star personal stories | The individual star, with their own words |
| Obsidian IT presenting sponsorship | Obsidian IT spokesperson |
Press photos & day-of access
Press photo requests route through the events team, which provides pre-approved images with credits and captions. Day-of media access is pre-arranged with the events team, not requested at the door. Credentialed media are briefed on shooting protocols before the show.
Media Contacts
Press inquiries and interview requests go to Sarah Peery at media@archcollaborative.org. Media approvals, press releases, and press photo approvals go to Morgan Bergstrom at m.bergstrom@archcollaborative.org. When you receive a media request, forward it to Sarah. She will loop in Morgan for any approvals needed.
How we
thank sponsors.
How sponsor commitments turn into acknowledgments. The Sponsor Guide details the deliverables, this chapter covers how they actually get made.
The Standard
Every sponsor, every commitment.
Who is responsible for making sponsor acknowledgments happen, and the copy standards that go with them.
The Marquee Sponsor
Obsidian IT is the 2026 Marquee Sponsor. Marquee-level recognition appears on every event piece, always. The standard attribution line is:
Marquee Sponsor Attribution
Dancing with the Shasta Stars 2026, presented by Obsidian IT.
This line appears on the Cascade marquee, all printed collateral, the event website, and the playbill. Never omit Obsidian IT from event-level materials.
Social media & logo recognition
Each tier's specific deliverables (post counts, logo placements, ticket counts) live in the 2026 Sponsor Guide. Marquee gets solo treatment, all other tiers are grouped with tier-mates, sized by commitment level.
- Request current logo files from each sponsor in vector format (.ai, .eps, or .svg). Preserve sponsor brand colors, never recolor.
- Group logos on a single background (black or ivory) with clear space around each.
- Present sponsor graphics to each sponsor for approval before publishing publicly.
On-stage recognition
Stage recognition happens at opening and finale. The emcee scripts the sponsor mentions based on an approved list from the events team. Stars do not ad-lib sponsor thanks. Sponsors are not asked to speak from stage unless explicitly arranged in advance.
Post-event thank you
Within seven business days of the show, every sponsor at every tier receives a written thank-you letter from One SAFE Place leadership. Within fourteen days, sponsors receive an impact summary with the final fundraising number and photos featuring their recognition moments. Within thirty days, sponsors receive a personal conversation about renewing for next year.
Renewal Language
Never assume a sponsor is renewing. Never announce a sponsor for next year until they have signed the new commitment. Every year starts fresh.
Resources
& Approvals
Don't guess. Don't improvise. Don't screenshot. For anything on this list, the events team has the current version.
Who Owns What
Where to get it.
| I need... | Who has it · How to request |
| DWTSS logo files | OSP Events Team · Email events@ospshasta.org |
| OSP logo files | OSP Communications · Email events@ospshasta.org |
| Obsidian IT logo | Events team (from Obsidian IT) · Email events@ospshasta.org |
| Approved event photos | Events team photo library · Email with project details |
| Approved impact statistics | This guide, Chapter 01 · Use directly, cite year (2025) |
| Content approval (non-media) | OSP Events Team · Email drafts to events@ospshasta.org before publishing |
| Press requests & interviews | Sarah Peery · media@archcollaborative.org |
| Media approvals (press releases, press photos, media kits) | Morgan Bergstrom · m.bergstrom@archcollaborative.org |
| Fundraising page link | Events team · Sent to you when you say yes. Use it on every post. |
| Ticket link for share | Cascade Theatre Box Office · cascadetheatre.org · Copy the direct link from the Cascade listing, no shortener |
What the events team needs from you
- A heads-up 48 hours before you need logo files or templates, when possible.
- A draft (screenshot or PDF) for anything carrying the DWTSS or OSP logo, sent for approval before you publish.
- Your personal fundraising page link, so team members know exactly where to send donations.
- Honest communication. If something is delayed, we adjust. If something is missing, we get it to you.
Primary Contact
OSP Events Team. events@ospshasta.org · (530) 945-2476. For brand approvals, file requests, guide questions, and anything else.
Thank you
for being part of the story.
Dancing with the Shasta Stars 2026
Brand Identity Guide · Version 5.0
Brand approvals, file requests, and questions
One SAFE Place Events Team
events@ospshasta.org · (530) 945-2476
P.O. Box 991060, Redding, CA 96099 · www.ospshasta.org